What is Founders Heritage?
Founders Heritage is a founder-forward community that recognizes and champions the brands & products that are authentically rooted in the cultures and heritage of their founders.
Fulfilling a Need
Recent data shows that 32% of consumers are willing to pay more for brand and product authenticity, a feature they rank in their top three purchase criteria. Additionally, 67% of consumers buy and engage more with a brand that they feel represented by.
And while the natural and organic food industry has already started meaningful discussions on supporting and elevating DEI & BIPOC-owned businesses, Founders Heritage brings that conversation one step further by recognizing the individual cultures and heritage that make our diverse community unique.
For the longest time, consumers have been confused about whether the brands they purchase from are authentically rooted in the cultures and heritage of the founders that started them. The question often asked is “Were these products produced from a sincere desire to celebrate and honor the culture of someone that belongs to it, or was it a matter of cultural appropriation?” Founders Heritage will help make that distinction clear.
What Founders Heritage is NOT
This is a community that recognizes and champions, not one that accuses or attacks through the lens of cultural appropriation. While that topic is one that certainly needs discussion, our community uplifts and provides encouragement to all founders and brands.
The Certification
Founders Heritage also plans to develop a certification program towards driving more education and awareness of our mission on retail shelves. This certification will provide consumers with an assurance that the products they are buying are authentically rooted in the cultures and heritage of their founders.