This certification will allow brands and founders to join our team, and provide consumers with an assurance that the products they are buying are authentically rooted in the cultures and heritage of their founders. 

Prospective members will apply to our vetting process that looks for brands 51% owned, managed and controlled by a founder who originates* from the culture or identity that matches the cultural roots of a company’s products. Brands will be able to use this certification on their products and marketing and join our fast growing community of founders.